Privacy Policy

This Privacy Policy explains how ShoppingIntelligente ("we", "us", "our") collects, uses and protects personal data when you visit shoppingintelligente.it (the "Website").

1. Data controller

The data controller is the owner of the Website. You can contact us via the contact details provided on the Website for any questions about this Privacy Policy or your personal data.

2. What data we collect

We primarily collect the following categories of data:

• Usage data: pages visited, clicks, approximate location, device and browser information (via analytics cookies).
• Communication data: content you type into the AI chat (questions, product preferences, descriptions).
• Newsletter data: the email address you provide when subscribing to the newsletter.
• Technical data: IP address and basic log information collected automatically by our hosting provider for security and performance.

3. How we use your data

We use the data we collect for the following purposes:

• To provide the service: operate the Website, show the AI assistant, display product suggestions and deals.
• To improve the experience: understand how visitors use the Website, which features are most used, and how to make the experience better.
• To send communications: if you subscribe to the newsletter, send occasional emails about new content, deals or important updates.
• To comply with the law: maintain security logs and other records as required by law and to prevent abuse or fraud.

4. Legal bases for processing (GDPR)

Under the GDPR, we rely on the following legal bases:

• Consent: for analytics cookies and newsletter emails, based on your explicit opt-in.
• Legitimate interest: to maintain the security of the Website, prevent abuse, and understand aggregated usage in a privacy‑respecting way.
• Contract: to provide you with access to the Website and its functionality when you choose to use it.

5. Cookies and analytics

We use cookies and similar technologies to operate the Website and understand its usage. Essential cookies are required for the site to function and cannot be disabled. Analytics cookies (for example, Google Analytics 4) are only activated after you consent via the cookie banner.

For more details on the specific cookies we use and how to manage them, please see our Cookie Policy.

6. Third‑party services and affiliate links

The Website contains outbound links to third‑party merchants such as Amazon and other e‑commerce partners. These links may be affiliate links, which means we may earn a commission if you make a purchase, at no extra cost to you.

Once you click a third‑party link, you leave our Website and the processing of your data is governed by that third party's privacy policy. We do not control and are not responsible for the privacy practices of third‑party websites.

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law. Usage data in analytics tools is retained according to the retention settings provided by those tools (for example, Google Analytics 4 standard retention periods).

8. Data security

We take reasonable technical and organisational measures to protect your data against loss, misuse, unauthorised access, disclosure, alteration and destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, so we cannot guarantee absolute security.

9. Your rights under GDPR

You have the following rights in relation to your personal data:

• Right of access – to know what data we hold about you.
• Right to rectification – to correct inaccurate or incomplete data.
• Right to erasure – to request that we delete your personal data, subject to legal obligations.
• Right to restrict processing – to ask us to limit how we use your data in certain circumstances.
• Right to data portability – to receive your data in a structured, commonly used and machine‑readable format.
• Right to object – to object to processing based on legitimate interests or direct marketing.
• Right to withdraw consent – where processing is based on consent, you may withdraw it at any time.

To exercise these rights, please contact us using the details provided on the Website. You also have the right to lodge a complaint with your local data protection authority.

10. International transfers

Our hosting and some of our third‑party providers may be located outside the European Economic Area (EEA). When data is transferred outside the EEA, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms to ensure an adequate level of protection.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory or operational reasons. When we make changes, we will update the "Last updated" date below.

Last updated: March 2026

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